“I lather it first and let it sit while I shave.”
I wash my hair every morning anyway, so this just replaced my old bottle. I work it into my scalp, shave while it sits, then rinse. My hair feels fuller once it dries.
VERIFIED CUSTOMER
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A daily shampoo with saw palmetto, caffeine, niacinamide and biotin, made for hair that looks denser and feels fuller. Sulfate-free, vegan and color-safe.
Saw Palmetto Meets Caffeine
A Sulfate-Free Daily Lather
Built for Fine and Colored Hair
Fuller, Denser-Looking Strands
From our customers
Reviews reflect individual experiences. Individual results may vary.
“I lather it first and let it sit while I shave.”
I wash my hair every morning anyway, so this just replaced my old bottle. I work it into my scalp, shave while it sits, then rinse. My hair feels fuller once it dries.
VERIFIED CUSTOMER
“My color still looks like my color.”
I was wary of a stronger daily shampoo on dyed hair. It lathers well without feeling harsh, and my hair has more body when I blow it out. I do wish the bottle were bigger.
VERIFIED CUSTOMER
“Letting it sit a couple of minutes became a habit.”
I used to rinse shampoo straight off. Now I lather, wash my face, then rinse. My fine hair has more lift at the roots and holds its shape longer through the day.
VERIFIED CUSTOMER
“I follow it with my usual conditioner.”
My hair is fine and goes flat easily. I keep this on my scalp, conditioner on the ends, and my part looks fuller in the mirror. I checked with a professional first, just to be sure.
VERIFIED CUSTOMER
A daily shampoo made for hair that looks denser, thicker and fuller, with stronger strands that hold up to washing and brushing. Saw palmetto, caffeine, niacinamide and biotin share one sulfate-free formula.
6.9
fl oz (205 ml) in every bottle
2
minutes on the scalp before you rinse

0
SLS or SLES in the cleansing base
I swapped my regular shampoo for this and kept everything else the same. My hair has more body when it dries, and the short wait is now just part of my shower.
For external use only. Avoid eyes and broken skin; if contact with eyes occurs, rinse well with water. Patch test before first use and stop if irritation occurs. Keep out of reach of children. If you take any medication, are pregnant or nursing, or have a medical condition, check with a professional before use. Individual results may vary.
How to Use It, Step by Step
Wet, lather, wait, rinse, condition. These steps decide how much you get out of every bottle.
FAQ
Everything you need to know before you start.
On wet hair and scalp, every day. Massage it into the scalp and roots, leave it on for two minutes, then rinse thoroughly and follow with your usual conditioner. The two minutes matter more than the amount: a quick rinse turns it into an ordinary wash.
Because the formula is the reason to buy this bottle. Saw palmetto, caffeine, niacinamide, biotin and green tea share one sulfate-free daily wash, so you get them in the step you already take every day instead of layering extra products. What you look for in the mirror: hair that looks denser and feels fuller, with strands that hold up to washing and brushing.
Because you are paying for the formula, not the volume. It comes in one size, 6.9 fl oz (205 ml). Many everyday shampoos are bigger and cost less per ounce, and we'd rather say so up front. What this bottle gives you is saw palmetto, caffeine, niacinamide and biotin in a sulfate-free daily wash. If price per ounce is your main filter, a basic shampoo will win.
We don't publish a timeline, because we'd be making one up. Hair varies from person to person, and so does the way it responds to a new routine. What we can say: it is made to be used every day, and how much fuller your hair looks is something you judge in your own mirror.
A sulfate-free, vegan daily shampoo. Key ingredients include saw palmetto, caffeine, niacinamide, biotin, potassium azeloyl diglycinate, green tea, turmeric root oil, MSM, zinc, copper and magnesium PCA, horse chestnut, arnica, retinyl palmitate and tocopherol. The cleansing base is made without SLS or SLES. The full list is printed on the bottle.
It is for external use on hair and scalp. Do a patch test before first use, keep it away from your eyes and broken skin, and rinse well if it gets in your eyes. Stop using it if irritation occurs. Keep it out of reach of children. If you are pregnant or nursing, take any medication or have a medical condition, check with a professional before use.
You have 30 days to try it. Not for you? Email our support team and we'll refund your purchase. Opened bottles included. No return required.
For external use only. Avoid eyes and broken skin; rinse well if contact occurs. Patch test before first use and stop if irritation occurs. Keep out of reach of children. Pregnant, nursing, taking any medication or with a medical condition? Check with a professional first. Individual results may vary.
30-day promise
Try the routine
Try it for 30 days. If the shampoo or the routine isn't for you, email us and we'll refund your purchase. Opened bottles included.