“Four coffees a day and it shows less now.”
That was the whole reason I went looking. I still drink the same amount, I just stopped noticing it as much in photos.
VERIFIED CUSTOMER
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One pump onto the brush, with niacinamide and high-cleaning silica. Brush for two full minutes, twice a day. It rinses clean, with no gritty film left behind.
Lifts Coffee and Tea Stains
Foams Straight From the Pump
Niacinamide With Silica
A Cooling Mint Finish
From our customers
Reviews reflect individual experiences. Individual results may vary.
“Four coffees a day and it shows less now.”
That was the whole reason I went looking. I still drink the same amount, I just stopped noticing it as much in photos.
VERIFIED CUSTOMER
“The foam gets everywhere a paste doesn't.”
One pump turns into a lot more than it looks like on the brush, and it works its way between the teeth while I'm brushing rather than sitting on the front.
VERIFIED CUSTOMER
“The cold lasts well past breakfast.”
That's the bit I wasn't expecting. It's a proper mint cold rather than a flavour that disappears the second you rinse.
VERIFIED CUSTOMER
“No grit left on my teeth afterwards.”
Most whitening pastes leave that chalky feeling on my teeth for an hour afterwards. This one rinses off completely.
VERIFIED CUSTOMER
One pump onto the brush, with niacinamide and high-cleaning silica. Lifts the surface stains coffee, tea and wine leave behind, for a brighter-looking smile with daily brushing.
2
Minutes of brushing, twice a day
1
Pump onto the brush, each time

0
Gritty film left on the teeth
One pump, two minutes, done. It's the same routine I already had, with a bottle instead of a tube.
For oral use only, for adults. Do not swallow: spit out after brushing. Keep out of reach of children. Discontinue use if irritation occurs. Individual results may vary.
How to Use It, Step by Step
One pump, two minutes, twice a day. It's the routine you already have.
FAQ
Everything you need to know before you start.
One pump onto the brush, then brush for at least two full minutes, twice a day. A single pump goes further than it looks: it expands into far more foam once it's on the brush. Let the foam do the work rather than scrubbing hard. Spit it out afterwards and rinse.
This is the honest version. It lifts the stains sitting on the surface of the tooth, which is what coffee, tea and red wine leave behind, and with daily brushing that adds up to a brighter-looking smile. What it does not do is change the natural colour of the tooth underneath. Those are two different things, and anyone giving you a figure out of a bottle of toothpaste is guessing.
We don't publish a timeline, because we'd be making one up. It depends on how much you stain in the first place and on how consistently you brush, and a heavy coffee drinker and someone who has one cup a week are not going to have the same experience. What we can tell you is that this is a twice-a-day habit, not a one-off.
Because a pump bottle needs air above the liquid to work: fill it to the brim and the pump has nothing to push against. The number to compare is the net weight printed on the pack, not how full the bottle looks, and it's worth doing that comparison against a tube as well: foam goes a long way per pump.
Niacinamide and a high-cleaning silica, in a foaming mint base. The full ingredient list is printed on the pack. We don't repeat the marketing ingredients that show up in other listings for this product and aren't on any published list.
For oral use only, and for adults. Don't swallow it: spit it out after brushing. Keep it out of reach of children. Stop using it if you get any irritation. Prime the pump a couple of times on a new bottle, and keep the cap on so the nozzle doesn't dry out.
You have 30 days from delivery to try it. Not for you? Email our support and we'll refund you in full, no questions and no return required.
For oral use only, for adults. Do not swallow: spit out after brushing. Keep out of reach of children. Discontinue use if irritation occurs. Individual results may vary.
30-day promise
See how it fits
Try it for 30 days. If the foam or the mint isn't for you, email us once. Full refund. No questionnaires. Opened bottles included. No fine print.